Store Operations in Asia
Operational excellence across 100+ retail stores in 13 Asia Pacific countries
Running stores in Asia Pacific demands a hands-on operator who understands the realities of retail execution across vastly different markets. With 25+ years managing store operations at Ferragamo, Dior, Canada Goose, Giuseppe Zanotti, and Bailian Group, Yvonne brings proven store operations expertise at scale.
The Store Operations Challenge in Asia
Store operations in Asia Pacific require managing diverse consumer expectations, staffing challenges, and performance standards across multiple countries simultaneously. A store in Shanghai operates differently from one in Seoul or Singapore — each market has distinct service expectations, labour regulations, and competitive dynamics.
Brands need an operational leader who has personally run stores at scale — someone who can build KPI frameworks, design commission schemes, train teams, and drive conversion rates across the region. Theory-based consulting cannot replace the depth that comes from 25+ years of hands-on store management.
How Yvonne Helps With Store Operations in Asia
Retail Excellence & KPI Frameworks
Led Ferragamo's Retail Excellence Project across all APAC markets over a 10-year tenure — implementing systematic KPI frameworks, commission schemes, conversion rate optimization, NPS tracking, and performance dashboards across 100+ stores in 13 countries.
Multi-Location Operations Management
Simultaneous oversight of retail operations across multiple formats — flagship boutiques, department store concessions, travel retail, and outlet stores. At Bailian Group, managed 51 retail locations across 25 department stores, 18 shopping centres, and 8 outlets.
Team Recruitment, Training & Development
Built complete store operations teams from scratch at Canada Goose APAC (including Area Retail Managers, Training Director, VM Manager) and Bailian Group (100+ staff). Designed product knowledge programs, selling ceremonies, and leadership development tracks at Ferragamo and Dior.
Performance Metrics & P&L Accountability
Full P&L accountability at every role — from €124M annual turnover at Dior (58 stores, 12 countries) to complete regional P&L at Ferragamo, Giuseppe Zanotti, and Canada Goose. Expertise in traffic analysis, conversion optimization, AUR, UPT, and margin management.
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Frequently Asked Questions
What scale of store operations has Yvonne managed in Asia?
Yvonne has managed store operations at significant scale: 100+ domestic stores and 75 travel retail locations at Ferragamo (13 countries, 10-year tenure), 58 stores at Dior (12 countries), 51 retail locations at Bailian Group, and retail across 6 markets at Canada Goose. She has operated flagship boutiques, department store concessions, travel retail, multi-brand stores, and outlets.
What store operations KPIs does YG Consulting focus on?
YG Consulting implements comprehensive performance frameworks including conversion rate optimization, NPS tracking, AUR (Average Unit Retail), UPT (Units Per Transaction), traffic analysis, staff commission schemes, and VIP/CRM programs. At Ferragamo, Yvonne designed and rolled out the Retail Excellence Project covering all these metrics across every APAC market.
How does YG Consulting approach store team training in Asia?
Yvonne builds training programs covering product knowledge, selling ceremonies, and service excellence — tailored to each market. At Ferragamo and Dior, she managed regional training across 13 countries. At Canada Goose, she hired a dedicated Training Director as part of building the APAC retail team from scratch. At Bailian Group, she trained 80+ sales staff across 3 multi-brand stores.
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stores operated across APAC
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countries with direct operations
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retail locations at Bailian Group